Towards a more inclusive industry
As women in production, we know that life behind the lens is much less diverse than the wider world we occupy. And this is not just an inclusion and equity issue; it can also be commercially short-sighted.
Today’s brands want to connect with all kinds of audiences, which means they need access to a variety of perspectives. That’s why we’re so determined to provide a platform for female and non-binary photographers, directors, editors and crew - people who are often lower in profile than their male counterparts but just as high in calibre.
It’s a passion for us – and good business too.
Steps we’re already taking
We’re already working hard to create opportunities for otherwise unseen talent.
We are co-creators of Equal Lens, a not-for-profit organisation established in 2019 to champion the work of women and non-binary photographers. The Equal Lens website already hosts almost 300 individuals and is growing fast, providing agencies, brands and media owners with access to a rich resource of talent. We recently added a dedicated crew section and our own target at Another Production is to have at least 50% female or non-binary crew on all of our shoots.
We also run the hugely popular Another Production Mentorship Programme, which we launched in 2019/20, with take-up from pretty much every university in the country. This gives promising female and non-binary undergraduate and postgraduate photographers the chance to gain meaningful real-world experience and contacts by partnering with leading brands.
In 2020/21, our sponsors Deliveroo and SimplyBe enabled us to offer three-month paid mentorships to two exceptional candidates, Rachel Kolb and Eva Watkins, who will mentored by food and lifestyle photographers Holly Pickering and Issy Croker, and fashion photographer Elisabeth Hoff.
Our plans for the future
By working to create a less male-dominated landscape, we also hope to make our industry more accessible and equitable for other underrepresented groups - not just women.
We all need to ‘see it to be it’, so we are currently working on a new industry-wide initiative to encourage agents, agencies and production companies to pledge a small fee in every budget to cover paid on-set work experience for people who experience racism, discrimination or disadvantage. These routes in are vital, because while talent is everywhere, opportunity isn’t. And as an industry we have so much to gain from opening our doors.
Please visit us again soon to see how this is progressing – and if you’re keen to find out more, or to get involved as a future mentor or brand partner, please contact us.